It was in 2002 when we began looking into making a wheel cleaner. We already had a set of alloy wheels with the finish badly damaged thanks to big names' supposedly safe “all wheels” cleaner. Which was obviously not safe for ours. Not wanting to have this ever happen to anyone else, the chemists were given the task to make a safe one for us. A lot of different formulas were put forward, but we found holes in all of them. We needed something pH balanced, i.e. non acidic or alkaline, biodegradable and be safe for ALL wheels. It also had to cut the time down in cleaning the round friends on our cars.
We were recommended a new type of wheel cleaner made by a large German company, which worked surprisingly well, but the toxic smell had us gagging! Finding out what the ingredients were I was very happy not to be inhaling it anymore, as a great carcinogen was being used in its formula. But cancer catching ingredients aside, it worked quite well and had a funky colour change reaction on the wheel, so we began to look a bit closer.
Young Casey who works for us mentioned that it smelt a lot like a hair treatment they sometimes use in hairdressers. She also mentioned how good this hair care product was for cleaning metal in the salon. From that we were able to isolate the active ingredients and began trying to work out how they could be made into a real car care product. So starting from scratch our journey to make this specialist wheel cleaning formula began!