The Bowden's Story

Our family have dedicated their blood, sweat and tears into restoring and maintaining vital pieces of Australian motor racing history. The car collection has near 50+ cars that are housed mostly on our Sunshine Coast property, as well as a few museums and showrooms throughout Australia. And it is due to our love of the cars in our collection, that we started our uniquely Australian car care range – Bowden’s Own Premium Car Care.  This is our story. 


David Bowden had his passion for cars forged at a very young age. In 1925, his father Frank began selling the very first Australian made Fords back in Dalby for his sister, Nell, who was the first female Ford dealer anywhere in the world. Frank was later to move on and part own the first local Holden Dealership in Nambour, Qld, right after the war, so David of course developed a love for Fords! He owned his first car, a 34 Ford, at the age of 12, becoming a keen and avid hot rodder, building up many different side valve V8 powered Fords, till he finally acquired a 1932 Ford Roadster. He was to become notorious for this Ford Roadster around Brisbane, with it being channeled and having the '48 Mercury V8 fitted with a McCulloch supercharger, it was ideal for getting into all sorts of trouble back then!

A Proud David with his hot rodded '34 Ford V8.

David moved around a bit in this time, working numerous jobs within the car industry, starting his time as an apprentice mechanic at Coach Craft Ford in Brisbane, then moving between Sydney, New Zealand, Papua New Guinea, Nth Qld and Darwin. His parents sold his beloved 32' Ford while he was away in his travels, something he never forgave them for!  

David's passion for motorsport was developed in this time as well, after a trip to Warwick Farm and being spell-bound by a white '65 Mustang being hurtled around by the extemely talented Ian 'Pete' Geoghegan. He met 'Pete' in the pits later that day and it was the start of a life long friendship, that involved him becoming an unofficial member of the Geoghegan racing team, helping wherever and whenever he could at their race events.

Looking dapper at Lakeside in 1968.

Like many of his generation, David developed a strong passion for the Australian muscle cars of this era, noteably Falcon GT's, owning some 21 of the different GTHO models in the first few years of production! David was to meet his wife Pauline and they fatefully ended up in Townsville during 1973. It was here that he was to acquire a very special car, that was to become an important foundation car for the collection. – The now legendary Ford GTHO Phase IV. It was a big year, as first son Dan was to come along, followed three years later while living in Adelaide with 2nd son Chris joining the tribe. The apple doesn't fall far from the tree and both boys were to be hit with the car fanaticism disease as well.

Starting at an early age, Dan Bowden washing the family hardtop Falcon in 1976.
1980's - 1990's

In 1982 David tracked down one of 'Pete's Geoghegan's' famous old race cars, the 1971 GTHO Super Falcon. He had a memorable drive of it around Surfers Paradise to help bed in the brakes. The look, noise and power of the fuel injected 600+BHP Cleveland engine got his attention, especially as it lit the wheels up in all 4 gears! What he found a decade later just broke his heart, the Super Falcon had become an unloved relic, that was truthfully not far from being taken to the tip. He bought it and spent the best bit of the next decade restoring the car back to its most glorious moment - how it won the now legendary Easter 1972 Bathurst race against Moffat's mighty Mustang. 

That's when he began to look around for other iconic race cars, the ones that no one cared for, as in those days nothing had less value than an old and no longer competitive race car. Many were being stripped and sold for the worth of their parts, dumping what was left. With Dan and Chris in tow, he slowly tracked down many significant cars, from all over Australia and overseas, and set about restoring or preserving them, for the simple reason that he believed it was history worth saving. From this point the collection began to really grow, filling sheds with a lot of significant Australian racing machinery.

Before and after with Big 'Pete' reunited with the Super Falcon.

For years we had been using a large range of highly regarded US and European “quality” car care products, till we began to notice a few issues to the finishes of our prized cars. We commissioned a local chemist to do some in-depth research and review what we were using. To our surprise, the majority of the products contained cheap and quite damaging ingredients, with the general formulas not being ideal for long term use. We are a fussy bunch when it comes to our cars, and came to the conclusion that for us to have something we would be happy with, we would need to make our own. This began our journey to develop new car care products, custom made to suit our needs. 

After many months of testing a diverse selection of product formula's from our very patient chemist, we finalised our first batch of 4 products in 2000. It was a happy day, as we now had our hands on something that we could trust to care for our cars over the long term.

Chris, David, Dan, Shelby and Cobra Bowden with the loved cars.

In the next year we had car fanatics enquiring about the ‘no-name’ car care products we were using at events. We gave them small samples, and this is when our first “customers” starting coming back asking for more! We thought it might be some fun to look at making more to appease this early demand.

We honestly never expected the products to gain the popularity they have today, but as word got around the local car communities, we had more people wanting product than we could supply. So in mid 2002 we took the plunge and "Bowden’s Own" Premium Car Care was born, with our new Aussie bird of prey logo, we took on the big imported multi national brands through the Autobarn chain and other independents who loved to support an Australian owned and made car care range. It was not much of a range back then, as we launched with one solitary product, the salt free Auto Body Gel. It might not have set the world on fire, but car enthusiasts appreciated it and wanted more! It was followed up with our 3 other products; A Carnuaba Cream Wax, Pre Wax Cleanser and a Detailing Spray, all hand made and bottled in our Buderim shed.  

Keeping up with the growth we invested further into local production facilities and research chemists, to help us develop more world class formulations. Not using generic formulas means we painstakingly custom develop each and every product from scratch, like our Wheely Clean and Tyre Sheen that each took over 7 years to perfect. But when they are done, they proudly adorn the Bowden family name on the bottle, effectively becoming a unique new member of our car care family.


Our first generation of car care products from 2002.

Not being the type of people to be contented with just having the same formulas for years or even decades, we constanlty re-invest our profits into the development of new exciting car care technologies. We are fortunate to have great and equally passionate Australian chemists who work together to create innovative and cutting edge formulas just for us, keeping us ahead of the huge and slower moving imported competition. The chemists are constantly looking into adding any of this latest technology into our old favorite product formulas as well, to keep it all improving and updated. From the original 4 products, we currently have over 70 car care products, all of an epic quality that fussy enthusiasts - people like us - can trust to use on their many different 4 and 2 wheeled friends. 

Different to our imported competition who mass produce everything for a price, we are more of a boutique blender, as we use only the highest quality (read expensive) ingredients that are still all measured, blended and filled by hand, to ensure we get an exceptional final product while still adding that important human element to them. There's a simple reason for this; we love having the best quality and some real "passion" in our products, something that the mass produced chemical giants simply don't offer. It's a good feeling using high quality, hand made products on our own cars as well and no matter how big we become, this ethos will never change.

The ever growing range of Aussie boutique car care products.

It's now over 20 years since we first started creating our products, and it's quite amazing to get the support we receive, with hundreds of stores now stocking the car care range across the country and more interest coming from international locations as well, as we work towards world domination! None of this would be possible without our extended family of passionate car loving people that all share our same vision  – To have trusted products that work as they say they will.

We love hearing from our fans, so feel free to drop us an email, call us, or stalk us and join the conversation on our busy social media pages.

Some of our passionate team of car lovers.

Our company has a strong belief in the quality of Australian manufacturing. We proudly use local chemists, research laboratories, chemical and fragrance suppliers, factories, fillers, packers, bottle and cap makers, printers, box makers, labelers, designers, even this website hosting service, to keep the money here, reinvesting in our country. It's all very different to all our imported competition.   

We are Australian family owned and run, all from our work shed in Warana, on Qld's Sunshine Coast. It's a great place to come to "work" with the constant car care research & development and not to mention weekend car events, making sure we have a lot of fun in all aspects of our car loving lives.  

Proof that life with cars keeps you happy!

We invite those who wish, to come along and see our passion first hand. We run our fun Detailing Demo Nights at supporting stores around Australia as well as our popular Detailing Days three to four times a year at our new HQ in Warana, on Qld's Sunshine Coast. You can read more about these special days and how you can get your tickets in the "Read More" link below.

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