Spread as far as you can go...
Work on one area of the car at a time using a slow and gentle circular motion. You can go circular with out fear of leaving swirl marks as our wax has no abrasives and the Circle Work pad is designed with materials that can never leave micro-scratches.
Try and spread the wax as far as possible. The less you use, the better the results; it only needs to be lightly smeared on. This way it's easier to remove and your dollar stretches much further. Remember this simple rule; Less is Best!