Learning from our mistakes
Having a good number of cars with fabric seats, door trims, carpet, seat belts and hood linings, we had to develop a good cleaner for them - something effective at cleaning, safe for all the different types of fabric and something to help remove any musky smell some car interiors can get from sitting around for a period of time.
We had some painful experiences over the years with cloth trim in cars and incompatible car care products. One big U.S. brand in particular badly stained/bleached the colour of the dark fabric where we used it (yes, following their instructions), which was upsettingly irreparable. The only solution was for it to be re-trimmed.
You learn from your mistakes, and after many years the idea of a good fabric cleaner was put to our chemist. It didn't take him long as he had past experience in the field and we came up with our Fabra Cadabra. Named like this as we think it's pretty magic at removing stains and cleaning up fabric and Alcantara/Microsuede trim.